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Why Your Small Business Needs A Digital Marketing Strategy

Do you have a digital marketing strategy? If you answered “No” or “I’m not sure,” then it’s time to find out. Without a strategy, your marketing efforts will end up disorganized, fall short of your expectations, or cause unnecessary overspend. Keep reading to learn more about why having a digital marketing strategy is necessary in … Continued

What Are Your Digital Marketing Resolutions?

Have you made your marketing resolutions for the new year yet? If you answered No, then maybe it’s time to start thinking about a few. Whether you’re looking to increase online engagement, build a new website, or provide a better experience for your customers, there are always things you can do to improve the digital … Continued

Why Competitor Analysis is Necessary for Your Small Business

Do you know where you rank against your competition? Whether that question leaves you scratching your head or you know exactly how you compare to others in your industry, this is the perfect time to complete a competitor analysis. Wondering why you should research your rivals? Keep reading, and we will explain why competitor research … Continued

How to Maximize the Power of Lead Generation for Your Content Marketing

Do you ever wonder how your content strategy impacts your lead generation (or if it’s even working properly)? ZoomInfo recently reported that more than 70% of B2B marketers are able to show how their content marketing strategy affects their lead generation. Can you?  If you’re a small business owner (SMB), you probably already know that … Continued

The Benefits of Email Marketing

If you are a small business owner, you’re probably familiar with the term “email marketing”. But do you know what it is, how it works, and how it benefits your business? If you’re not sure how to utilize email marketing to your advantage, the experts at EQ Digital Agency have you covered! Keep reading to … Continued

How to Kickstart Your Post-Pandemic Marketing Strategy

It’s safe to say that 2020 hasn’t turned out like any of us thought it would. Thankfully, things seem to be transitioning into a “new normal”, so it’s time to start thinking about your small business and how to design a marketing strategy that will continue to work for you in the future.  The team … Continued

What is SEO and Why is it Important for Your Small Business?

Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is essential, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued

How to Effectively Manage a Remote Team

Current events have created the necessity for more and more businesses to transition their teams to remote work, either temporarily or permanently. If you’re new to managing a remote team or you currently oversee a team in transition, and you feel like you might be missing something, keep reading. EQ Agency is here to help … Continued

Top 4 SEO Questions Answered

Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s no definitive way to determine if the SEO strategy is … Continued

5 Benefits of Blogging as a Business

It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing helpful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging … Continued

Why Should You Be Repurposing Content?

It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion and SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you wondering how … Continued

Does Your Business Need an About Us Page?

It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get … Continued

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Your website is the core of your marketing strategy. It's the best way to capture sales and leads.

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Digital marketing is extremely valuable to any business. Businesses survive on profit and digital marketing can deliver that.

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People buy with their eyes, so having a good design behind your brand will help increase sales.

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Advertising allows you to get your products and services directly in front of the eyes of your target audience.

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Search engines are how people find anything these days. So it's important that your website is optimized so that people find you.

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Target specific keywords on search engines and promote your products and services.

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