Why You Should Repurpose Your Content

Content repurposing is the process of taking content you have already created and turning it into something else. For example, you can create several social posts from a blog or create a blog from a video.

Content creation can be time-consuming between planning and research and the actual creation. However, by repurposing existing content or creating new content with repurposing in mind, you don’t have to share new content continuously. Sometimes it’s better to focus on updating or perfecting existing content for brand reach and recognition. 

Keep reading to learn more about why you should repurpose your content and ways to go about it. 

Reasons to Repurpose Your Content

There are multiple benefits of repurposing your content, and though some are more obvious than others, it is valuable for any business. One of the most apparent benefits of repurposing your content is that it saves time because a lot of the work has already been done. But, that’s not the only reason you should be repurposing content. 

1. It Helps You Reach More People

When you publish new content, you might not see much engagement at first, but it will start to gain traction over time. You will typically receive a better response and expand your reach by republishing that piece of content. Or you can share the same content in different formats to reach different audiences. 

For example, some people prefer reading ebooks and case studies, while others prefer to watch engaging and informative videos. To reach both types of audiences, you can use one piece of content for an ebook and an informational video.

2. It Increases Your Organic Traffic

Repurposing your content makes sharing your content in multiple places easier. By doing this, you can direct traffic back to your website in more than one place. And as your content gains visibility, so will your website. 

3. It Reinforces Your Message

Repurposing helps you reinforce your message. While you may get lucky and convert a customer the first time they see your social post or watch your video, most likely, that isn’t the case. In fact, according to Marketing’s Rule of Seven, your customers need to hear your message approximately seven times before they make a buying decision. 

Instead of sharing your high-quality content once and then forgetting about it, repurposing allows you to take your best-performing evergreen content and repeatedly share it with your audience. 

Ways to Repurpose Your Content

Repurposing content doesn’t have to be complicated. Sometimes it is as simple as creating multiple social posts from a blog post. The information is already there; just take snippets of the blog and reformat them for social media. 

You can also repurpose content by writing a blog using the script from a video, writing an ebook using a blog as its foundation, or creating an infographic using information and statistics from a case study, blog, or ebook.

Another way to repurpose your content is by updating older content. If the topic is still relevant, you can update it and reshare it with your audience. This will also help boost your SEO.

If you need help managing your content, contact us to learn how we will work with you to create a content strategy that will produce the type of content your audience wants to see and the results you are looking to achieve.

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