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Understanding What Digital Marketing is and Why It’s Important

Do you own or run a small business in Naperville or the surrounding areas? Have you ever wondered what “digital marketing” encompasses, why it would be beneficial to incorporate it into your business, or how to go about it? If you answered Yes, keep reading for insight into creating a successful marketing strategy (or revising … Continued

Introduction to and Benefits of Google Ads

Have you ever noticed the first few results in the SERPs have Ad in front of the title? Those are Google ads. However, those aren’t the only placements for these ads. Google ads can also appear at the bottom, middle, or side of the search results and on the websites of Google Search Partners. Google … Continued

Holiday Marketing Tips to Increase Sales

With holiday spending steadily increasing year over year, this is an important time of year for your business revenue. It’s also the perfect opportunity to get creative with your marketing campaigns to catch the eye of potential customers, maximize engagement, and increase your sales.  The holiday hype typically starts at the beginning of November and … Continued

Email Marketing Tips

Email Marketing is one of the best ways to retain customers and grow your sales. The people on your email marketing lists are already interested in your product or services, so it’s the most powerful form of marketing you can do as a small to medium-sized business. Improve your email marketing and make it work … Continued

Instagram Marketing Tips

Instagram is still one of the best ways to market your business. Regardless of whether you’re a brick-and-mortar store or a sole freelancer, you’re missing out by not using Instagram to promote your products or services. We’ve got some Instagram marketing tips that you can use to help improve your Instagram marketing success. Utilize Captions … Continued

What is Affiliate Marketing?

Affiliate marketing involves one party marketing a company’s products or services for a commission, with the goal being to drive traffic to the company and increase sales or leads. This marketing method is a very specific way you can earn income on the side or as your primary source of income. Most of the time, … Continued

Short-Term vs. Long-Term Marketing

Like so many other things in life, most of us want instant results from our marketing campaigns. That expectation might work for short-term marketing strategies and goals, but it’s not a realistic way to expect results in the long term. To help your short-term and long-term marketing strategies work, we’ve outlined some things you can … Continued

Guide to Video Marketing

How much do you know about video marketing? Have you explored the benefits of incorporating videos into your small business marketing strategy? If not, it’s time to start thinking about utilizing this form of marketing to maximize your efforts.  What is Video Marketing?  Video marketing uses videos instead of photos or graphics to convey your … Continued

7 Advantages of Having a Custom Website

You may have considered creating a website through a service such as Wix or GoDaddy because they’re inexpensive but still look impressive. But it’s important to understand what goes on behind the scenes of a website to help you see the advantages of having a custom-made website. While a custom site might be more of … Continued

Social Media Marketing Tips to Help Grow Your Business

Social media marketing is a powerful form of marketing in the digital age. If you’re not utilizing social platforms to reach your audience or create brand awareness, you’re missing out on valuable market share. If you are currently using social channels to promote your products or services, but your efforts don’t seem to be working, … Continued

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