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Holiday Marketing Tips

Holiday Marketing Tips to Increase Sales

The holidays are approaching and that means it’s time to put your holiday marketing strategy into action (if you haven’t already). Though consumers’ shopping habits will most likely differ this year compared to previous years, there are still plenty of ways to reach your customers through various marketing efforts. If you’re a small business owner … Continued

Benefits of Competitor Analysis

Why Competitor Analysis is Necessary for Your Small Business

Do you know where you rank against your competition? Whether that question leaves you scratching your head or you know exactly how you compare to others in your industry, this is the perfect time to complete a competitor analysis. Wondering why you should research your rivals? Keep reading, and we will explain why competitor research … Continued

How to Maximize the Power of Lead Generation for Your Content Marketing

Do you ever wonder how your content strategy impacts your lead generation (or if it’s even working properly)? ZoomInfo recently reported that more than 70% of B2B marketers are able to show how their content marketing strategy affects their lead generation. Can you?  If you’re a small business owner (SMB), you probably already know that … Continued

Email Marketing

The Benefits of Email Marketing

If you are a small business owner, you’re probably familiar with the term “email marketing”. But do you know what it is, how it works, and how it benefits your business? If you’re not sure how to utilize email marketing to your advantage, the experts at EQ Digital Agency have you covered! Keep reading to … Continued

kickstart your post-pandemic marketing

How to Kickstart Your Post-Pandemic Marketing Strategy

It’s safe to say that 2020 hasn’t turned out like any of us thought it would. Thankfully, things seem to be transitioning into a “new normal”, so it’s time to start thinking about your small business and how to design a marketing strategy that will continue to work for you in the future.  The team … Continued

What Is Digital Marketing

Understanding What Digital Marketing is and Why It’s Important

Do you own or run a small business? Ever wondered what exactly “digital marketing” encompasses or why it would be beneficial to incorporate it into your business? If you answered Yes, keep reading for insight into creating a successful marketing strategy (or revising your current strategy).  Our marketing experts at EQ Digital Agency have broken … Continued

What is SEO and Why is it Important for Your Small Business?

Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is important, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued

managing a remote team

How to Effectively Manage a Remote Team

Current events have created the necessity for more and more businesses to transition their teams to remote work, either temporarily or permanently. If you’re new to managing a remote team or you currently oversee a team in transition and you feel like you might be missing something, keep reading. EQ Agency is here to help … Continued

Why Does Your Content Strategy Need Keyword Research?

Having a blog on your website is an important part of your digital marketing strategy. It allows you to demonstrate your industry experience and expertise and increase your search engine rankings. Blogging also creates content that can be shared across your social media platforms. That said, you want to create blogs that will resonate with … Continued

Top 4 SEO Questions Answered

Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s not a definitive way to determine if the SEO strategy … Continued

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