Sometimes it can be challenging to understand why you would write about topics for your company blog that have nothing to do with your business. For example, if you work at a marketing agency, why would you write a blog post about an upcoming event in the area? The answer is this: By creating local … Continued
What is Social Media Marketing?
You know that people around the world use social media to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your business? As … Continued
Is Brand Awareness Important for SEO?
We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, builds trust, and enables you to build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or not … Continued
4 Holiday Marketing Ideas to Try This Season
‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your … Continued
Do You Have a Brand Story?
When you shop, whether it’s grocery, clothes, or pet food, do you have brand loyalty? Do you always choose your favorite brand, or do you compare different brands to see which one seems to make the most sense for you? If one brand can get you to make a change, it has a powerful brand … Continued
Is Keyword Stuffing Bad for SEO?
The rules of search engine optimization, or SEO, are constantly changing. Best practices that worked five years ago or even last year may no longer be effective. And as we’ve mentioned, there’s a difference between black hat SEO and white hat SEO. Why is Keyword Stuffing Bad? You know that keywords help your content rank … Continued
Does Your Business Have a Company Blog?
So much of what we do for work these days is done across emails, social media, and search engines. That’s why your Chicagoland business needs to have an online presence. The first step is to create a responsive, user-friendly website and then create company social media profiles. You’ll also want to start a company blog. Top … Continued
White Hat SEO vs. Black Hat SEO
Search engine optimization, or SEO, is the strategy of optimizing the onsite and offsite components of a website to help it rank higher in search engine searches, such as Google, Bing, and Yahoo. It seems simple enough, and on the surface, it is. However, many factors go into SEO that requires specialized knowledge and understanding … Continued
Does Your Business Need a Website?
Yes, is the short answer. So much happens online these days that any company without a website will get lost in the shuffle. Having a website is especially important if you’re a newer company in the Chicagoland area or a small- or medium-sized business that needs to make an impression, earn more leads, and increase … Continued
The Evolution of EQ Technology Group
When we started expanding our company in 2017, we focused on how we would scale EQ Technology Group. Since we offer an array of managed IT services and tech support as a technology company, the need for divisions or a different structure arose. We decided that the best way to handle it was to create … Continued
Can You Trust Emails Offering SEO Services That Guarantee Fast Results?
If you’re a CEO in Hinsdale, a small- or medium-sized business owner in Lisle, a marketing director in Elmhurst, or in any administrative role, you’ve likely seen emails come through your inbox from companies offering a variety of different services to improve your search engine optimization. Even though EQ Digital Agency in Naperville provides web … Continued