Have you ever wondered why businesses have an About Us page on their website or include their story in print or on their social media pages? Or have you ever thought about the benefits of sharing your brand story with your customers? If not, you might be missing out on opportunities to create brand awareness … Continued
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Are you overspending on your marketing efforts, but you’re not sure what’s working and what’s not? Are you maximizing your marketing potential? If you’re having trouble deciding where to start, then it’s time to complete an audit of all your marketing efforts to determine which campaigns are outperforming the rest and where you need to … Continued
Do you have a digital marketing strategy? If you answered “No” or “I’m not sure,” then it’s time to find out. Without a strategy, your marketing efforts will end up disorganized, fall short of your expectations, or cause unnecessary overspend. Keep reading to learn more about why having a digital marketing strategy is necessary in … Continued
Have you made your marketing resolutions for the new year yet? If you answered No, then maybe it’s time to start thinking about a few. Whether you’re looking to increase online engagement, build a new website, or provide a better experience for your customers, there are always things you can do to improve the digital … Continued
Do you know where you rank against your competition? Whether that question leaves you scratching your head or you know exactly how you compare to others in your industry, this is the perfect time to complete a competitor analysis. Wondering why you should research your rivals? Keep reading, and we will explain why competitor research … Continued
Do you ever wonder how your content strategy impacts your lead generation (or if it’s even working properly)? ZoomInfo recently reported that more than 70% of B2B marketers are able to show how their content marketing strategy affects their lead generation. Can you? If you’re a small business owner (SMB), you probably already know that … Continued
If you are a small business owner, you’re probably familiar with the term “email marketing”. But do you know what it is, how it works, and how it benefits your business? If you’re not sure how to utilize email marketing to your advantage, the experts at EQ Digital Agency have you covered! Keep reading to … Continued
It’s safe to say that 2020 hasn’t turned out like any of us thought it would. Thankfully, things seem to be transitioning into a “new normal”, so it’s time to start thinking about your small business and how to design a marketing strategy that will continue to work for you in the future. The team … Continued
Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is essential, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued
Current events have created the necessity for more and more businesses to transition their teams to remote work, either temporarily or permanently. If you’re new to managing a remote team or you currently oversee a team in transition, and you feel like you might be missing something, keep reading. EQ Agency is here to help … Continued
Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s no definitive way to determine if the SEO strategy is … Continued
It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing helpful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging … Continued