Affiliate marketing involves one party marketing a company’s products or services for a commission, with the goal being to drive traffic to the company and increase sales or leads. This marketing method is a very specific way you can earn income on the side or as your primary source of income. Most of the time, … Continued
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Like so many other things in life, most of us want instant results from our marketing campaigns. That expectation might work for short-term marketing strategies and goals, but it’s not a realistic way to expect results in the long term. To help your short-term and long-term marketing strategies work, we’ve outlined some things you can … Continued
How much do you know about video marketing? Have you explored the benefits of incorporating videos into your small business marketing strategy? If not, it’s time to start thinking about utilizing this form of marketing to maximize your efforts. What is Video Marketing? Video marketing uses videos instead of photos or graphics to convey your … Continued
You may have considered creating a website through a service such as Wix or SquareSpace because they’re inexpensive but still look impressive. But it’s important to understand what goes on behind the scenes of a website to help you see the advantages of having a custom website. While a custom site might be more of … Continued
Social media marketing is a powerful form of marketing in the digital age. If you’re not utilizing social platforms to reach your audience or create brand awareness, you’re missing out on valuable market share. If you are currently using social channels to promote your products or services, but your efforts don’t seem to be working, … Continued
Digital marketing is vital to the success of many businesses. It’s how you connect with clients and customers, introduce new products or services, and stay on top of what’s going on in your industry. That’s why we’ve compiled a list of digital marketing resources to help you and your business succeed. Read on to learn … Continued
We all know that marketing is important for your business. But the more your marketing strategy grows, the more important it is to stay on top of everything. Automation can help with that. Automation can help increase the effectiveness of your marketing strategy by scheduling automatic emails to deploy a few weeks after a customer … Continued
There is a wide variety of live chat software options available on the market right now. They basically all do the same thing, although there are a few that have additional features designed to benefit you. Chat software allows you to have instant interaction with visitors that may have questions about your business, services, or … Continued
If your website isn’t performing as well as you hoped it would, several key elements might be missing. Whether your site requires an update or you have a brand new one, keep reading to learn what your website needs to increase overall quality and performance. 1. Google Analytics Google Analytics is a powerful tool that … Continued
Facebook is a powerful tool for any business’s marketing strategy. A successful Facebook marketing campaign will expand your brand’s reach overnight. Why Use Facebook For Marketing? Facebook is a free tool that can help your business grow, especially within your local community. It’s an easy way to speak to your customers directly without needing to … Continued
Google gets smarter with every update, making it harder and harder to cheat the system. Today, there are a bunch of SEO tricks that people still utilize to try and improve their rankings and get more attention which are no longer effective, and it’s good to know what they are. Keyword Stuffing In the past, … Continued
The real answer is, you need both! But it’s good to understand where to put your resources to get the best results. Typically, when a client comes to us, we suggest using a combination of both Pay Per Click (PPC) and SEO. The long–term gains from focusing on quality SEO will reduce your overall budget … Continued