What is Affiliate Marketing?

What Is Affiliate Marketing?

Affiliate marketing involves one party marketing a company’s products or services for a commission, with the goal being to drive traffic to the company and increase sales or leads. This method of marketing is a very specific way you can earn income on the side or as your primary source of income. Most of the time this is seen as a way to make passive income, but the more effort you put into it, the more money you’ll be able to make from it.

It’s one of the few ways that you can make money while you’re sleeping.

How does affiliate marketing work?

Affiliate marketing is a commission-based sales process wherein you promote other companies’ products and get paid every time one of the products you’re promoting is sold.

The more products you market on their behalf, the more money you make, but first you’ll need a platform to promote the products on. The most common way of doing it is through blogging, although some affiliate marketers set up online shops to promote a wider range of products.

How do I start affiliate marketing?

To begin, decide on your platform. Is it going to be a blog? A shop? An Instagram account? This is probably the most important step in planning. 

Once you’ve decided on what platform you’re going to use, you need to figure out what niche you’re going to target. Getting specific about your niche is the best way to start out so you’re able to better focus on what it is you’re trying to sell.

After you’ve found your niche, you need to find a company within that niche and request info on whether they offer affiliate marketing programs. If they don’t, it is still worth contacting them to see if they are willing to let you market their products or services for a fee.

When you’ve chosen your platform and niche market, and your affiliate program is set up, you are ready to start marketing on your platform. Composing content and creating sharable imagery helps drive traffic to the company’s offerings, with the goal of increasing sales.

What are the best products for affiliate marketing?

Some of the most lucrative products for affiliate marketing are typically electronics, although choosing products you are passionate about will make marketing and promoting them easier; there is no point in promoting beauty products if you’re passionate about cars.

You’ll have a better understanding of what products are valuable to the target audience, and which products aren’t.

Once you set up a platform to market products for a company you’re passionate about, you can start to explore other niches while your strategy runs in the background. This form of marketing allows you to passively make an income while learning about new products and markets to sell on other platforms.


Affiliate marketing can be beneficial to your budget either as a side income or full time job. Finding the right niche will make marketing products or services easier, but the amount of money you make from affiliate marketing is equal to the amount of effort you put into it. The more effort you put in, the more rewarding it’ll be. 


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