Guide to Video Marketing

How much do you know about video marketing? Have you explored the benefits of incorporating videos into your small business marketing strategy? If not, then it’s time to start thinking about utilizing this form of marketing to maximize your efforts. 

What is Video Marketing? 

Video marketing uses videos instead of photos or graphics to convey your message to potential customers or clients. Whether they are promotional videos advertising your products or services, informational videos demonstrating your industry expertise, or customer testimonials reviewing their recent purchases, these are all great ways to increase brand awareness and reach a broader audience. 

Types of Marketing Videos

There are multiple types of marketing videos, however, if you are just starting out with video marketing this is a good place to begin:

Product Marketing

This type of video focuses on the products or services you offer. This platform allows you to showcase your products or services, discuss the pros and cons, talk about the differences between them, or demonstrate what they can do or how they can help potential customers and clients. 

Live Stream

Live streaming is popular on social media and is a great way to feature your company culture or to post updates during an event. It’s a powerful way to engage your audience immediately and connect with them on another level. 

Instructional Videos

No matter if you want to show your audience how to make a delicious meal, share SEO tips and tricks, or teach them how to play an instrument, this type of video is the perfect way to demonstrate your industry knowledge on a particular topic.

Benefits of Video Marketing

There are various benefits to video marketing aside from putting your products or services in front of more people. A few of these key benefits are listed below:

Better Search Rankings

The longer someone stays on your page to view a video, the more engagement opportunities you get with them, which is then communicated to search engines. In this way, utilizing video marketing provides better search rankings and can help boost your overall SEO

More Website Traffic

More traffic filters through your site the more your videos are viewed or shared. This doesn’t necessarily mean that everyone who visits your website will buy your products or services, but it increases their awareness of your brand, which can contribute to future sales. 

Increased Conversions

Engaging with a larger audience by sharing videos can often lead to an uptick in sales or conversions. The more people that are driven to your site, the more likely it is that you will make a sale from those visits, all thanks to the videos your loyal customers are sharing with friends and their social networks.

How to Get Started

When creating your video marketing strategy, begin by following the steps below. 

Define Goals

Before you dive into video marketing, set clear goals of what you hope to accomplish with your video campaigns. Whether you’re looking to increase your revenue, boost your SEO, or grow your online audience, it’s important for your team to know what you’re trying to achieve. 

Specify Your Audience

Choose your audience for your campaigns. It’s important to think about who you are targeting to help you personalize your videos to meet the needs and wants of your audience. 

Determine Your Budget

In order to avoid unnecessary costs or overspend, set your budget before you start to create your videos. By doing so, you will know what falls within your budget and what doesn’t. This will help you determine if you can afford a professional videographer, editing software, location fees, or various other expenses. 

Choose The Video Type and Where to Post It

Lastly, choose the type of marketing video you want to create and where to post it so it will reach your target audience. 

If you’re feeling a bit overwhelmed or you just don’t have the time to create, execute, and manage your video marketing strategy, our team of marketing pros are here to help you every step of the way. Contact us today to discuss a video marketing strategy tailored to your business.


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