When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, … Continued
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It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing helpful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging … Continued
You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require … Continued
It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion and SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you wondering how … Continued
It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get … Continued
Sometimes it can be challenging to understand why you would write about topics for your company blog that have nothing to do with your business. For example, if you work at a marketing agency, why would you write a blog post about an upcoming event in the area? The answer is this: By creating local … Continued
You know that people around the world use social media to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your business? As … Continued
We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, builds trust, and enables you to build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or not … Continued
A recent Moz State of Local SEO Industry Report found that 64% of local business marketers surveyed believe that Google can now serve as the new “homepage” for local businesses. While those results are impressive, we suggest that you don’t follow along with the crowd. Google can’t serve as your homepage because it has nothing … Continued
We know that to succeed and grow in business, you need a website. Today’s consumers and clients expect each company to have its own digital home base that provides the necessary information, updates, and a place to interact with you, whether it’s scheduling an appointment, contacting you, or leaving feedback. A survey from BrightLocal.com found … Continued
When you create a website for your company, the URL can start with HTTP or HTTPS. While it might seem like these are very similar, and it doesn’t matter, the truth is that there’s a big difference between these two. What is HTTPS? The “S” in HTTPS stands for secure. Website URLs that begin with … Continued
‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your … Continued