You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require a professional, but the fact of the matter is that if you want a high-quality website, it’s best to work with an expert and host your site on WordPress.
Why Opt for a WordPress Website?
WordPress is a user-friendly platform, which means that you can easily make updates and edits to your company’s website. WordPress websites are also highly customizable, so you can create a truly unique site that’s perfectly suited to your business.
- SEO: Having a website is great, but if it’s not optimized for SEO, you won’t see the ROI you’d expect. WordPress offers plenty of assistance when it comes to search engine optimization. Every URL can be customized with keywords, and you can manually edit each page’s meta title and meta description with the Yoast SEO plugin. This helps your website be seen and ranked well by Google and other search engines.
- Customization: Yoast SEO is just one of the many plugins available with your WordPress website. Retail websites can create online stores, share posts to social media, back up your site, add contact forms, see analytics, and almost anything else you can think of. WordPress also offers a variety of themes to make your website more visually appealing, or you can design your own.
- Cybersecurity: Your website must be secure for both your sake and the sake of your customers or clients. WordPress ensures that the software on your site is always up to date, and some software can be updated automatically. For those that require manual updates, WordPress will alert you when an update is needed.
- Blogging: Blogs are important for brand awareness and positioning your company as a leader in the industry. WordPress offers a built-in, user-friendly blogging platform, which allows you to publish blogs whenever you’d like. They can be published immediately or scheduled in advance. Having a blog on your site provides you with content to share across all your social media channels.
WordPress for Professional Websites
It’s a smart investment to work with a website developer and designer to launch your site. They can create any custom coding that might be necessary, and they can ensure that your website is fully functional and performs the way you need it to. Once the website is created, you can work with your developer to keep it updated.