Content repurposing is the process of taking content you have already created and turning it into something else. For example, you can create several social posts from a blog or create a blog from a video. Content creation can be time-consuming between planning and research and the actual creation. However, by repurposing existing content or … Continued
What is Content Marketing?
If you run a small business, you’ve probably heard the term content marketing. So the question is, do you know what that is or why it’s essential for your business today? If you answered no, you’re in the right place. Keep reading to learn what it is, the different types of content, and how to … Continued
Guide to Video Marketing
How much do you know about video marketing? Have you explored the benefits of incorporating videos into your small business marketing strategy? If not, it’s time to start thinking about utilizing this form of marketing to maximize your efforts. What is Video Marketing? Video marketing uses videos instead of photos or graphics to convey your … Continued
How to Maximize the Power of Lead Generation for Your Content Marketing
Do you ever wonder how your content strategy impacts your lead generation (or if it’s even working properly)? ZoomInfo recently reported that more than 70% of B2B marketers are able to show how their content marketing strategy affects their lead generation. Can you? If you’re a small business owner (SMB), you probably already know that … Continued
What is SEO and Why is it Important for Your Small Business?
Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is essential, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued
How Long Does it Take to Get a First Page Google Ranking?
When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, … Continued
5 Benefits of Blogging as a Business
It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing helpful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging … Continued
Why Should You Be Repurposing Content?
It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion and SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you wondering how … Continued
What are the Benefits of Including Local Content in Your Content Strategy?
Sometimes it can be challenging to understand why you would write about topics for your company blog that have nothing to do with your business. For example, if you work at a marketing agency, why would you write a blog post about an upcoming event in the area? The answer is this: By creating local … Continued
Quit These 3 SEO Techniques
The world of search engine optimization is constantly evolving, and so are the SEO techniques being used. Tactics that might have worked five years ago, or three years ago, or even one year ago might not work in the SEO world today. As a digital marketer, it’s imperative to stay on the pulse of where … Continued
Does Your Business Need a Website?
Yes, is the short answer. So much happens online these days that any company without a website will get lost in the shuffle. Having a website is especially important if you’re a newer company in the Chicagoland area or a small- or medium-sized business that needs to make an impression, earn more leads, and increase … Continued