Search Engine Optimization

SEO Tricks That No Longer Work

Google gets smarter with every update, making it harder and harder to cheat the system. Today, there are a bunch of SEO tricks that people still utilize to try and improve their rankings and get more attention which are no longer effective, and it’s good to know what they are. Keyword Stuffing In the past, … Continued

What’s Better for Your Business, SEO or PPC?

The real answer is, you need both! But it’s good to understand where to put your resources to get the best results.  Typically, when a client comes to us, we suggest using a combination of both Pay Per Click (PPC) and SEO. The long–term gains from focusing on quality SEO will reduce your overall budget … Continued

Why Isn’t My Website Showing Up On Google?

If your website isn’t showing up on Google (or any other search engine for that matter), there are a few reasons why this might be happening. Here we’ll guide you through some steps to make your site appear. 1. Your website is too new New websites typically don’t get noticed by Google straight away. Google … Continued

Understanding What Digital Marketing is and Why It’s Important

Do you own or run a small business? Ever wondered what exactly “digital marketing” encompasses or why it would be beneficial to incorporate it into your business? If you answered Yes, keep reading for insight into creating a successful marketing strategy (or revising your current strategy).  Our marketing experts at EQ Digital Agency have broken … Continued

What is SEO and Why is it Important for Your Small Business?

Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is important, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued

Why Does Your Content Strategy Need Keyword Research?

Having a blog on your website is an important part of your digital marketing strategy. It allows you to demonstrate your industry experience and expertise and increase your search engine rankings. Blogging also creates content that can be shared across your social media platforms. That said, you want to create blogs that will resonate with … Continued

Top 4 SEO Questions Answered

Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s not a definitive way to determine if the SEO strategy … Continued

What is Off-Page SEO and Why is it Important?

You pay a lot of attention to on-page SEO – the content on your website and your blog, including what keywords and images you use, as well as the formatting. This is all very important and helps Google determine your page rankings, but that’s not all there is to search engine optimization. To ensure you’re … Continued

How Long Does it Take to Get a First Page Google Ranking?

When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, … Continued

Is Brand Awareness Important for SEO?

We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or … Continued

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