Keywords are the fundamental backbone of search engine optimization and the growth of your business online. Keyword research is vital because it will help increase your traffic and conversion rate over time. This is why keyword research exists. You need to choose topics and terms for your website that people are actively searching for when … Continued
What is Off-Page SEO?
If you’re not utilizing on-page and off-page SEO techniques, you’re missing out on valuable ways to improve your search rankings. You’re likely already using on-page tactics such as quality content, relevant keywords, internal links, and optimized title tags, but do you know what off-page SEO is or why it’s essential for your overall marketing efforts … Continued
SEO Tricks That No Longer Work
Google gets smarter with every update, making it harder and harder to cheat the system. Today, there are a bunch of SEO tricks that people still utilize to try and improve their rankings and get more attention which are no longer effective, and it’s good to know what they are. Keyword Stuffing In the past, … Continued
What’s Better for Your Business, SEO or PPC?
The real answer is, you need both! But it’s good to understand where to put your resources to get the best results. Typically, when a client comes to us, we suggest using a combination of both Pay Per Click (PPC) and SEO. The long–term gains from focusing on quality SEO will reduce your overall budget … Continued
Why Isn’t My Website Showing Up On Google?
If your website isn’t showing up on Google (or any other search engine for that matter), there are a few reasons why this might be happening. Here we’ll guide you through some steps to make your site appear. 1. Your website is too new New websites typically don’t get noticed by Google straight away. Google … Continued
What is SEO and Why is it Important for Your Small Business?
Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is essential, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued
Top 4 SEO Questions Answered
Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s no definitive way to determine if the SEO strategy is … Continued
How Long Does it Take to Get a First Page Google Ranking?
When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, … Continued
Is Brand Awareness Important for SEO?
We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, builds trust, and enables you to build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or not … Continued
4 Holiday Marketing Ideas to Try This Season
‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your … Continued
Quit These 3 SEO Techniques
The world of search engine optimization is constantly evolving, and so are the SEO techniques being used. Tactics that might have worked five years ago, or three years ago, or even one year ago might not work in the SEO world today. As a digital marketer, it’s imperative to stay on the pulse of where … Continued
Is Keyword Stuffing Bad for SEO?
The rules of search engine optimization, or SEO, are constantly changing. Best practices that worked five years ago or even last year may no longer be effective. And as we’ve mentioned, there’s a difference between black hat SEO and white hat SEO. Why is Keyword Stuffing Bad? You know that keywords help your content rank … Continued