If you’re curious Organic Marketing vs. Paid Marketing and developing the best plan of action for your marketing strategy, keep reading to learn more about organic and paid marketing, the differences between the two, and how your business can benefit from both organic and paid strategies. Organic Marketing Organic marketing is a type of marketing … Continued
What Is Keyword Research?
Keywords are the fundamental backbone of search engine optimization and the growth of your business online. Keyword research is vital because it will help increase your traffic and conversion rate over time. This is why keyword research exists. You need to choose topics and terms for your website that people are actively searching for when … Continued
Why You Should Repurpose Your Content
Content repurposing is the process of taking content you have already created and turning it into something else. For example, you can create several social posts from a blog or create a blog from a video. Content creation can be time-consuming between planning and research and the actual creation. However, by repurposing existing content or … Continued
What is Off-Page SEO?
If you’re not utilizing on-page and off-page SEO techniques, you’re missing out on valuable ways to improve your search rankings. You’re likely already using on-page tactics such as quality content, relevant keywords, internal links, and optimized title tags, but do you know what off-page SEO is or why it’s essential for your overall marketing efforts … Continued
What is Content Marketing?
If you run a small business, you’ve probably heard the term content marketing. So the question is, do you know what that is or why it’s essential for your business today? If you answered no, you’re in the right place. Keep reading to learn what it is, the different types of content, and how to … Continued
Understanding What Digital Marketing is and Why It’s Important
Do you own or run a small business in Naperville or the surrounding areas? Have you ever wondered what “digital marketing” encompasses, why it would be beneficial to incorporate it into your business, or how to go about it? If you answered Yes, keep reading for insight into creating a successful marketing strategy (or revising … Continued
Introduction to and Benefits of Google Ads
Have you ever noticed the first few results in the SERPs have Ad in front of the title? Those are Google ads. However, those aren’t the only placements for these ads. Google ads can also appear at the bottom, middle, or side of the search results and on the websites of Google Search Partners. Google … Continued
Holiday Marketing Tips to Increase Sales
With holiday spending steadily increasing year over year, this is an important time of year for your business revenue. It’s also the perfect opportunity to get creative with your marketing campaigns to catch the eye of potential customers, maximize engagement, and increase your sales. The holiday hype typically starts at the beginning of November and … Continued
Email Marketing Tips
Email Marketing is one of the best ways to retain customers and grow your sales, so we’ve created this list of Email Marketing Tips to help. The people on your email marketing lists are already interested in your product or services, so it’s the most powerful form of marketing you can do as a small … Continued
Instagram Marketing Tips
Instagram is still one of the best ways to market your business. Regardless of whether you’re a brick-and-mortar store or a sole freelancer, these Instagram Marketing Tips will help to promote your products or services. We’ve got some Instagram marketing tips that you can use to help improve your Instagram marketing success. Utilize Captions Unlike … Continued
What is Affiliate Marketing?
Affiliate marketing involves one party marketing a company’s products or services for a commission, with the goal being to drive traffic to the company and increase sales or leads. This marketing method is a very specific way you can earn income on the side or as your primary source of income. Most of the time, … Continued
Short-Term vs. Long-Term Marketing
Like so many other things in life, most of us want instant results from our marketing campaigns. That expectation might work for short-term marketing strategies and goals, but it’s not a realistic way to expect results in the long term. To help your short-term and long-term marketing strategies work, we’ve outlined some things you can … Continued