Do you own or run a small business? Ever wondered what exactly “digital marketing” encompasses or why it would be beneficial to incorporate it into your business? If you answered Yes, keep reading for insight into creating a successful marketing strategy (or revising your current strategy).
Our marketing experts at EQ Digital Agency have broken down the What, Why and How of digital marketing for you. Here, you’ll find out more about how you can be better utilizing marketing tools on a digital platform to benefit your business.
What is Digital Marketing?
Digital marketing is a form of marketing that utilizes digital, or online, platforms (including search engines, websites, email, social media) to promote products or services. How does this grow your business and provide more opportunities for you? First of all, marketing your brand digitally means that you are no longer confined to in-store visits, limited (and costly!) mailings, or print ads. In fact, a well-executed digital marketing strategy will increase your market reach without raising your budget, and most likely, you will end up saving money and time in the long run.
What Does Digital Marketing Include?
Whereas traditional marketing utilizes face-to-face meetings, mailings, brochures, and print ads, digital marketing involves a multi-faceted approach including, but not limited to the following:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
Search Engine Optimization (SEO)
Search engine optimization, often referred to as SEO, is the process of updating and optimizing the content on your website to improve how high you rank with an online search engine. This, in turn, increases the quality and quantity of traffic to your website.
If you are not using SEO in your current marketing strategy, it is less likely that your site will show up in online searches. This makes it harder, if not impossible, for potential clients and customers to find you, meaning your products and services are not reaching your target market, which resulting in lost revenue for you, and more business for your competition.
Content marketing is the process of creating and distributing content such as blog posts, infographics, or whitepapers to promote your brand, products, and services. It is a driving force for generating brand awareness, leads, and traffic growth for your business.
But, not all content is created equal. As part of your content strategy, it’s important to focus on the quality and consistency of your content as well as the quantity. Rather than posting keyword-heavy copy that doesn’t read organically, or posts that don’t connect to your brand voice, make sure your content makes sense for the message you want to send. Not only will this increase your brand awareness but it will also demonstrate your authority and expertise in your industry.
Email marketing is exactly what it sounds like. It involves marketing your business via emails to groups of people. Whether you utilize an email subscription through your website where consumers sign up to receive your latest business news, or you’re using a lead generation system to target your specific demographics, email marketing is a powerful tool that is often underrated.
Once you have a subscriber, you can put your products and services directly in front of them via email. For better results, you can tailor your email blasts and newsletters to fit specific wants, needs, or interests of your subscribers. Customized content helps keep your subscribers engaged and reduces the chance of them unsubscribing. This type of marketing is also a way to nurture and retain relationships with current customers.
Social Media Marketing
Social media marketing ,also referred to as SMM, is the process of promoting your products and services on various social media channels to increase brand awareness, drive traffic to your website, and expand your market. These social channels include but are not limited to:
Promoting your brand on social media allows you to reach a broader audience through organic and paid campaigns. Part of a successful SMM strategy is creating a content calendar and regular posting schedule. This helps you stay consistent and keeps your social audience engaged. For special offers or promotions, you can advertise on social channels – which increases your reach significantly – while still targeting your niche market.
Are you ready to learn more about digital marketing and how it can help you increase brand awareness and drive traffic? Contact EQ online or give us a call to discuss how we can help your business grow.