Are you a small business owner in need of search engine optimization (SEO)? Do you know what that means or how to go about incorporating it into your strategy? Are you wondering why SEO is essential, or if it’s even necessary or relevant to your business? Keep reading to learn all you need to know … Continued
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Why Does Your Content Strategy Need Keyword Research?
Having a blog on your website is an integral part of your digital marketing strategy. It allows you to demonstrate your industry experience and expertise and increase your search engine rankings. Blogging also creates content that can be shared across your social media platforms. That said, you want to create blogs that will resonate with … Continued
Top 4 SEO Questions Answered
Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s no definitive way to determine if the SEO strategy is … Continued
What is Off-Page SEO and Why is it Important?
You pay a lot of attention to on-page SEO – the content on your website and blog, including the keywords, images, and formatting that you use. This is very important and helps Google determine your page rankings, but that’s not all there is to search engine optimization. To ensure you’re getting the most from your … Continued
How Long Does it Take to Get a First Page Google Ranking?
When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, … Continued
5 Benefits of Blogging as a Business
It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing helpful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging … Continued
Why Choose WordPress for Your Website
You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require … Continued
Why Should You Be Repurposing Content?
It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion and SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you wondering how … Continued
Does Your Business Need an About Us Page?
It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get … Continued
What are the Benefits of Including Local Content in Your Content Strategy?
Sometimes it can be challenging to understand why you would write about topics for your company blog that have nothing to do with your business. For example, if you work at a marketing agency, why would you write a blog post about an upcoming event in the area? The answer is this: By creating local … Continued