You may have considered creating a website through a service such as Wix or GoDaddy because they’re inexpensive but still look impressive. But it’s important to understand what goes on behind the scenes of a website to help you see the advantages of having a custom-made website. While a custom site might be more of … Continued
Larissa Orten |
Social Media Marketing Tips to Help Grow Your Business
Social media marketing is a powerful form of marketing in the digital age, and if you’re not currently utilizing social platforms to reach your audience or create brand awareness you’re missing out on valuable market share. If you are currently using social channels to promote your products or services, but your efforts don’t seem to … Continued
Digital Marketing Resources
Digital marketing is vital to the success of many businesses. It’s how you connect with clients and customers, introduce new products or services, and stay on top of what’s going on in your industry. That’s why we’ve compiled a list of digital marketing resources to help you and your business succeed. Read on to learn … Continued
Marketing Automation Tools We Recommend
We all know that marketing is important for your business. But the more your marketing strategy grows, the more important it is to stay on top of everything. Automation can help with that. Automation can help increase the effectiveness of your marketing strategy by scheduling automatic emails to deploy a few weeks after a customer … Continued
Best Live Chat Options for Your Website
There is a wide variety of live chat software options available on the market right now. They basically all do the same thing, although there are a few that have additional features designed to benefit you. Chat software allows you to have instant interaction with visitors that may have questions about your business, services, or … Continued
8 Things Your Website Needs in 2021
If your website isn’t performing as well as you hoped it would, it might be missing several key elements. Whether your site is in need of an update or you have a brand new one, keep reading to learn what your website needs to increase overall quality and performance. 1. Google Analytics Google Analytics is … Continued
The Power of Facebook Marketing
Facebook is a powerful tool for any business’s marketing strategy. A successful Facebook marketing campaign will expand your brand’s reach overnight. Why Use Facebook For Marketing? Facebook is a free tool that can help your business grow, especially within your local community. It’s an easy way to speak to your customers directly without needing to … Continued
SEO Tricks That No Longer Work
Google gets smarter with every update, making it harder and harder to cheat the system. Today, there are a bunch of SEO tricks that people still utilize to try and improve their rankings and get more attention which are no longer effective, and it’s good to know what they are. Keyword Stuffing In the past, … Continued
What’s Better for Your Business, SEO or PPC?
The real answer is, you need both! But it’s good to understand where to put your resources to get the best results. Typically, when a client comes to us, we suggest using a combination of both Pay Per Click (PPC) and SEO. The long–term gains from focusing on quality SEO will reduce your overall budget … Continued
3 Benefits of Sharing Your Brand Story
Have you ever wondered why businesses have an About Us page on their website or include their story in print or on their social media pages? Or have you ever thought about the benefits of sharing your brand story with your customers? If not, then you might be missing out on opportunities to create brand … Continued