Larissa Orten

8 Things Your Website Needs

8 Things Your Website Needs in 2021

If your website isn’t performing as well as you hoped it would, it might be missing several key elements. Whether your site is in need of an update or you have a brand new one, keep reading to learn what your website needs to increase overall quality and performance.  1. Google Analytics Google Analytics is … Continued

The Power of Facebook Marketing

The Power of Facebook Marketing

Facebook is a powerful tool for any business’s marketing strategy. A successful Facebook marketing campaign will expand your brand’s reach overnight. Why Use Facebook For Marketing? Facebook is a free tool that can help your business grow, especially within your local community. It’s an easy way to speak to your customers directly without needing to … Continued

SEO Tricks that no longer Work

SEO Tricks That No Longer Work

Google gets smarter with every update, making it harder and harder to cheat the system. Today, there are a bunch of SEO tricks that people still utilize to try and improve their rankings and get more attention which are no longer effective, and it’s good to know what they are. Keyword Stuffing In the past, … Continued

What’s Better for Your Business, SEO or PPC?

The real answer is, you need both! But it’s good to understand where to put your resources to get the best results.  Typically, when a client comes to us, we suggest using a combination of both Pay Per Click (PPC) and SEO. The long–term gains from focusing on quality SEO will reduce your overall budget … Continued

Benefits of Sharing Your Brand Story

3 Benefits of Sharing Your Brand Story

Have you ever wondered why businesses have an About Us page on their website or include their story in print or on their social media pages? Or have you ever thought about the benefits of sharing your brand story with your customers? If not, then you might be missing out on opportunities to create brand … Continued

Why Isn't My Website Showing Up on Google

Why Isn’t My Website Showing Up On Google?

If your website isn’t showing up on Google (or any other search engine for that matter), there are a few reasons why this might be happening. Here we’ll guide you through some steps to make your site appear. 1. Your website is too new New websites typically don’t get noticed by Google straight away. Google … Continued

Benefits of a Marketing Audit

Benefits of Auditing Your Small Business Marketing Strategy

Are you overspending on your marketing efforts but you’re not sure what’s working and what’s not? Are you maximizing your marketing potential? If you’re having trouble deciding where to start, then it’s time to complete an audit of all your marketing efforts to determine which campaigns are outperforming the rest and where you need to … Continued

Digital Marketing Strategy

Why Your Small Business Needs A Digital Marketing Strategy

Do you have a digital marketing strategy? If you answered “No” or “I’m not sure,” then it’s time to find out. Without a strategy, your marketing efforts are going to end up disorganized, fall short of your expectations, or cause unnecessary overspend. Keep reading to learn more about why having a digital marketing strategy is … Continued

Digital Marketing

What Are Your Digital Marketing Resolutions?

Have you made your marketing resolutions for the new year yet? If you answered No, then maybe it’s time to start thinking about a few. Whether you’re looking to increase online engagement, build a new website, or provide a better experience for your customers, there are always things you can do to improve the digital … Continued

Holiday Marketing Tips

Holiday Marketing Tips to Increase Sales

The holidays are approaching and that means it’s time to put your holiday marketing strategy into action (if you haven’t already). Though consumers’ shopping habits will most likely differ this year compared to previous years, there are still plenty of ways to reach your customers through various marketing efforts. If you’re a small business owner … Continued

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